The BWF Council will formally propose a suite of changes to enhance the sport at its Annual General Meeting in Bangkok, Thailand on 19 May 2018.
The formal proposals will be circulated to the membership in the Notice of the Annual General Meeting on 30 March 2018 together with other proposals received by 23 February 2018. The below however explains the BWF Council proposals and the background behind these.
Enhancing Badminton’s Future – Initiatives
At its meeting last November, the BWF Council endorsed a package of initiatives which aims to build significant value for badminton. Some of these initiatives have already been introduced and others are in progress. The BWF Council’s primary focus is to optimise the presentation of badminton at the highest level. BWF has a strategic, 360-degree approach that covers these elements:
- Enriching fan experience – attracting new fans.
- Raising the profiles of stars and emerging talent.
- Increasing the commercial value of badminton.
- Strengthening badminton’s global recognition as a cutting-edge sport.
- Enhancing the quality of its broadcast product.
- Innovating competition rules.
Among the enhancements that requires the AGM’s endorsement in Bangkok in May are:
- A new and enhanced scoring system of 5 to 11.
- A reduction in on-court coaching.
- A service-law change to introduce a fixed height for serves.
The Initiatives Explained
Please find above, the following documents which introduces and explains the package of initiatives that relate to Enhancing Badminton’s Future.
- Letter to the Membership – BWF President, Poul-Erik Høyer.
- Executive Summary – the key points in one page.
- Pictorial– a one page visual explanation.
- Shuttle World Special Edition – “Enhancing Badminton’s Future” – which details the innovations, proposals and reasons for these.